How to Drive Visitors to Your Website
First, here is some interesting market research of
my own. The header “I goofed . . .” was the most
viewed Newsletter out of All our Newsletters issued
in the last 45 days.
Interesting . . .
I read somewhere this header title substantially increases
views and, I just proved it to myself. You just have to take
my word for it. Use this header title sparingly otherwise it
becomes ineffective.
Now on to today’s business, driving visitors to your website.
You may recall, in a previous Article, titled “Two Schools of
Thought”, there where some strong arguments that Keyword
Markeing and Search Engine Marketing were the only way to go,
hile the other argument stated that targeted email marketing
was better.
Better relative to what?
The SEO argument stated that pay
per click, PPC, keyword marketing brought the customer right
to your website door waiting, with their wallet in their hand,
to buy your products and services. After all, THEY SEARCHED
for YOU.
The other side states that you went looking for customers
with effective, well written, professional email campaigns to
a targeted market of willing buyers. To “close” your sale you
have to SELL.
Since email marketing accounts for (54%) of website traffic
driven to a website, according to the Direct Marketing
Association, it makes sense to use email marketing as a primary
marketing strategy, combined with KEYWORD marketing as well.
Right?
That would cover ALL bases.
More about Keyword marketing in a future artic;e. A member
in a downline and I are each running different campaigns.
I have keyword marketing, she has email marketing. We will
compare notes and report back to you.
Therefore, be professional, be creative, be legal, and
above all don’t scream at me. Over the course of one day,
I receive hundreds of emails daily. Most are the worst form
of advertising I have ever seen.
They do not include the following:
1. a signature similar to mine at the end of each email
2. an EASY TO USE optout statement to prevent SPAM complaints
3. a message, with well thought out content, to make it
believable and worth my time, (and yours) to read.
IMPORTANT email TIPS:
Three seconds and 40 characters, that’s all you have to promote
your product or service.
Email marketing powerhouse DoubleClick.com conducts annual
surveys with regard to user behavior when it comes to email.
A couple of the statistics from their latest findings are
interesting. The second biggest motivator in opening email
is the subject line.(The first is the “from” line.)
Because subject lines are often shortened to around 40
characters and because email readers usually have their
index fingers poised over the delete button — we’re left
with about three seconds and approximately six words to
make an impression. So what works? Make An Offer, State A Benefit, Evoke
Curiosity
Double Click also reported that the average open rate
was 27.5% (for text or HTML messages). That gives you
a baseline to gauge your success. Testing is vital. And
it’s easy enough to do. You can also test your subject
lines by sending your emails to a smaller test list before
broadcasting it to the entire group. The information above
is from SEO Bulletin – Wed, 05 Oct 2005 08:44:24 -0700
Use targeted prospects. Talk about hitting a BULLS-EYE!
Hit a BULLS-EYE all the time everytime. Market with both
quality email campaigns snd Keyword Search Engine Marketing
Happy marketing.
Forward to your friends to join our free Newsletter for up
to date information regarding work from home advertising,
marketing, and other related help topics. They will be glad
you did because thier Traffic, Leads, and Income will
significantly improve. They can SIGNUP here from our secure server at:
www.bestworkfromhomeopportunity.com
We provide the best opportunity and services on the Internet.
For more information about us, use KEYWORD:
“bestwork from home opportunity” in any major Search Engine.
James A. “Jim” Holish
5250 E. Cortland Blvd. #19
Flagstaff, Arizona 86004
opportunitiesnow@bestworkfromhomeopportunity.com
http://www.bestworkfromhomeopportunity.com
