Thongs and Pop Star Endorsement, Does it Promote Lingerie Sales?
With the womens lingerie market brimming with a huge range of underwear brands ranging from cheap and inexpensive to designer and couture designer, the fight for market share is actually now growing tougher.
The female lingerie market including thongs and tights is worth over 2 billion pounds within Britain. With such a commercial market the number of bra brands who are using famous celebrity endorsements have noticed an uplift. The latest celebrities to put their face and bodies to underwear brands include Mel B from pop sensations the Spice Girls, Jordan aka Katie Price and former girl band Louise Redknapp.
The Spice Girl signed a year long contract with lingerie brand Ultimo for a huge half a million pounds. The Spice Girl Melanie B has been in the gym to show off her chiselled six pack in the press photographs for the new range of ultimo bras. Mel B follows in other pop star footsteps. Another famous celebrity that modeled for an underwear firm is the gorgeous Louise RedKnapp, she modeled for Triumph. The increase in unit sales for the lingerie brands using celebs to endorse their bras and knickers have worked. Keep yourself feeling sexy under your winter clothes with cute knickers.
A celebrity endorsement will work well when the firm teams itself up with a famous person who has the same beliefs and values and is a compatible match to the product and the bra brands target consumers.
